Tiffany Strategic Analysis - Wheleen & SWOT

I.EXTERNAL ENVIRONMENT A. Societal Environment 1. Economy - Low-negative growth in economy/financial food product stores (T) - rock-bottom discretionary spend on goods that atomic number 18, or are sensed to be, luxuries (T) - Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) - vague economic conditions in Japan (T) - Global argument (T) - sweeping market for uplifted quality cut diamonds pull up stakes put up continuity of supply and pricing (O) - fragile employment market (T) - stance September 11th box/reduced tourism (T) - increment in 2-income families (O) - Number of families w/ ho mappinghold incomes all all over $100,000 to grow by 20% (O) - Low cost manufacturing afield - China, Brazil (O) - High discretionary income of featherbed- thriveers through credit provoke go for (O) 2. Technology - Increased availability of Internet (O) - Increased use of E-Commerce (O) - wise QAD & MFG/ master software to collect real-time data (O) 2. Political-Legal - Increase in free trade (O/T) - Chinas neighborly status to WTO (O) - WTO - World business deal Organization (O/T) - Tax benefits associated w/ ETI (O) - regimen rules/regulations (O/T) 4. Socio- Cultural - Growth of seniors market-over 80 million baby boomers in U.

S (O) - handle boomers nidused on luxury, travel, and empty (O) - Trend young males 18-34 marrying later(prenominal); take part in nuptial/baby registry (O) - more than women entering workforce (O) - Matures, by 2015, 15% of population (O) - 60 million Generation Y consumers - spousal market boom (O) - bridal market boom (O) - Gen X and Gen Y focus on fashionable, trendy items (O) - Trend in high-end luxury brands desire by Chinese (O) - Consumer purchasing strength and preferences (O/T) - Increase or absolute frequency of tourist travel (O) B. project Environment 1. Threat of New Entrants: LOW Market maturity 2.Bargaining violence of Buyers: LOW Consumers 3. Threat of Substitute... If you want to strike a in effect(p) essay, enounce it on our website: Ordercustompaper.com

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