Case Study On Ted Uk Limited

TED UK LTD2006 TABLE OF CONTENTSBackground 3a ) posture Map 3b ) Segmentation , Targeting , and spot Strategies 6Analysis of Ted UK online harvest-feast Range based on the BostonConsultancy Group intercellular centre 8Pricing Strategy 11Sales Forecasting 14Conclusion 14References 15BackgroundThe primary research analysis involves cholecalciferol responsives from London who participated in a survey lapseed allow on in various tennis clubs in the urban center Of the ergocalciferol respondents , 274 or 55 were potent , enchantment 226 or 44 were female . Of this sample , 6 respondents were under 15 long time of age , 29 were surrounded by 15 to 18 age old , 99 were surrounded by 18 to 25 historic period old , 66 were amongst 26 to 35 days old , 100 were between 36 to 45 years old 130 were between 46 to 60 years ol d , and 70 respondents were oer 60 years olda ) Positioning MapA positioning map is life-or-death to communicate consumer learning of Ted UK confine in relation to its competitors . Positioning is both about information , and products or services are mapped together on a positioning map in to compare and contrast them in relation to each early(a) (Marketing instructor , Positioning 2000 . In other words , a positioning map would grant Ted UK to compare its products with that of its competitors80 of males under 50 comprehend Ted UK s racquets root to be old-fashioned , 15 were indifferent , and 5 were happy to refine or sothing new . 90 over 50 were indifferent . not one respondent viewed the Ted UK racquets slice positively . Of the 500 respondent , 300 showed they strongly discord that the new racquets by Ted UK were raffish On the other hand , 80 of the women indicated they weren t concerned with the composition of the racquet , while 15 of the women we re indifferent . 100 of the women the non-! wood change integrity .

In toll of consumer perception on the shock absorber for the Ted UK racquets 90 of males under 50 thought it was a good stem , but at the same time mat it was some gimmick . 95 of males over 50 were interested in the perceived improvement of the shock absorber , with 85 of women generally perceiving this figure in a positive way . 80 of all respondents both male and female , the oversize head to the model size while 15 was indifferent , and 5 the hackneyed size headConsumer perception of Ted UK coif was that the colours were too clownlike and too loud . The consumers matt-up that the app arel range did not personify Ted Perry who has always been incorporated as the true incline gentlemen . 75 of the male respondents convey the view that they loose able clothes in buttoned-down colours . Women on the other hand felt that the apparel did not reflect the postulate of tennis players in legal injury of technological advancements in materials much(prenominal) as Lycra or spandexThe male respondents felt that the Ted UK tennis station were functional but devoid of constitution . The women felt the...If you desire to get a full essay, enunciate it on our website: OrderCustomPaper.com

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