Rohm and Haas Rohm & adenylic acid; Haas Marketing plan for Kathon MWX (1984) 1. EXECUTIVE SUMMARY Rohm & angstrom; Haas is a diversified chemicals fellowship. Its industrial chemicals division manufactures maintenance biocide products to the tinny element working industry. The company enjoys a healthy 30% trade share with its Kathon 886 MW in the Central Systems segment. Rohm & Haas has tardily launched Kathon MWX to score 150,000 customers in the Individual systems segment where the commercialize for biocides is underdeveloped and has precise competition.
A large part of the customers use alternating(a) products such as deodorants and bleaches with little effect on microorganisms. The company estimates the market size for the individual segment to be at $20 million and aims to achieve $0.2 Million revenues from this segment in the get-go year. Despite a superior product, the sales of Kathon MWX reached a measly 6 % of the annual plan in offshoot vanadium ...If you want to get a full essay, nightclub it on our website:
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