Theoretical Communication Concepts and Its Application in Management Essay

a priori Communication Concepts and Its Application in Management - Essay ExampleGalloway & Thacker 2007 proposed a nonhierarchical structure to organisational discourse the network model, which is an interactive model of chat.SMCR model is a one-way communication model, the sender encodes a message which is then channeled to a receiver through a medium, the receiver then decodes the message. Limitations of this models lie in the fact that there is no feedback display from the receiver, this undermines the core purpose of communication in that it does not undo the impact of the message on the receiver (Mullins, 2008, 72). It also assumes a one-way mode of communication distinctly marking the beginning and end of communication implying the receiver lacks a response.This communication model can simply be in a formal organization setting which mainly focuses on structure (top-down structure) whereby the set of the communicator and the recipient is highly considered. This form o f communication is mostly written in the form of company magazines, handbooks, and manuals that stipulated organizational requirements, in this case, interactions between the two parties is not necessary, the top level management simply communicates policies and guidelines to employees (Murton, Inman & Osullivan, 2010). This model of communication is efficient as a human resource tool in the sense that it is simple to stagger and can generally address all members of the organization.The network model proposed by Galloway and Thacker is a two-way communication model, it encompasses two linear models that enable response from the receiver, hence the receiver acts as the sender as the response message is channeled to the actual sender (Martin & Fellenz, 2010, 45).